Against the backdrop of deepening cross-border expansion in Europe, partnerships with premium local platforms have become a core strategy for brands to penetrate the German market.

On the morning of June 6, 2026, Dr. Beixi Xu, CEO of OTTO China, led a senior management team from OTTO's overseas and China offices to visit Xincheng Innovation's headquarters. The delegation included Kim Niedner, Division Manager of Marketplace at OTTO Germany, Markus Vones, Division Manager of Advertising Services at OTTO Germany, and Jeff Zhang, Head of KAM at OTTO China.

Xincheng Innovation's core reception team, led by Melody, VP of Operations, and Sean, Product Director, accompanied the guests throughout the visit. The two sides held a practical and in-depth discussion covering multiple dimensions including deepening European market presence, product localization, long-term brand incubation, and new product collaborative development.

The discussion focused on practical pain points of brand overseas expansion rather than general remarks. In terms of product planning and development, Xincheng Innovation shared its new product R&D logic based on overseas user pain points, technology trends and platform search data, and presented its category portfolio tailored to local German demand. The OTTO team highly recognized our new product incubation capabilities, and provided valuable guidance on product line expansion and localization upgrade of core categories based on platform data and German consumer preferences, clarifying the cooperation direction for key category expansion.

When discussing platform empowerment, the OTTO team highlighted the platform's marketing investment and user growth initiatives. As a leading player in the German market, OTTO is rapidly expanding its user base with the goal of doubling its scale. The platform gathers high-net-worth customers in Germany, with average household income far above the national average. To secure traffic support for partner brands, OTTO continues to increase marketing investment, providing sellers with more targeted traffic support and growth momentum.

More notably, the two sides reached deep consensus on joint online and offline brand promotion plans for high-quality Chinese product brands. OTTO serves not only as a sales channel, but also as a powerful brand incubator.

The OTTO team shared its offline advertising resources covering major cities across Germany, as well as its online marketing network reaching over 35 million high-net-worth users. Xincheng Innovation is honored to receive such strong official support from OTTO for brand promotion. This is not only an authoritative endorsement of our product quality, but also a powerful boost for our brand's deep cultivation in Europe.

Through OTTO's full-scenario online and offline exposure, Chinese intelligent manufacturing will achieve the leap from product sales to brand localization.

After the meeting, the OTTO executive team visited the company's exhibition hall and testing room to learn about our product quality, category system and R&D capabilities up close. Combined with local German consumer preferences and market characteristics, the two sides exchanged ideas on product localization optimization and market adaptation, laying a solid foundation for deeper collaboration and product expansion in the European market.

This face-to-face high-level meeting marks an important opportunity for both sides to deepen mutual trust and launch long-term in-depth cooperation. Both sides highly recognize the value of cooperation based on their respective platform resources, product strength and industry experience. They agreed to establish a regular communication mechanism to continuously deepen multi-dimensional cooperation and complement each other's advantages.

Going forward, Xincheng Innovation will continue to focus on high-quality Chinese intelligent manufacturing, work with OTTO to deepen its presence in the European market, build brand momentum, and create a new landscape for cross-border overseas expansion.