From June 16 to 18, 2026, the 9th Global Cross-Border E-Commerce Festival and the 12th Shenzhen International Cross-Border E-Commerce Expo, hosted by the Shenzhen Cross-Border E-Commerce Association, was held at the Shenzhen Convention and Exhibition Center in Futian. With the theme "Come to Shenzhen, Sell to the World", the event covered nearly 80,000 square meters, bringing together over 100 industrial belts, more than 1,600 exhibitors and tens of thousands of industry elites. It serves as a key platform for the cross-border industry to break boundaries and build innovative global market layouts.

On the evening of June 15, the pre-show welcome dinner and "True Self Night" award ceremony kicked off the event. In front of all attending industry peers, Xincheng Innovation received the Industry Influence Contribution Award in recognition of its outstanding contributions and innovative practices in the cross-border e-commerce field.

On June 17, at the 2nd "Tribute to 100 Cross-Border E-Commerce Figures" gala, a core event of the cross-border e-commerce 4.0 era, Xincheng Innovation stood out from thousands of sellers. It was named on the 2026 Top 100 Cross-Border E-Commerce Sellers list and earned the "Top 100 Light" title for its solid technical strength and remarkable brand influence.

The two awards represent the industry's full recognition of Xincheng Innovation's "technology-driven brand globalization" strategy. Since fully entering cross-border e-commerce in 2017, the company has focused on vertical sectors including smart cleaning, auto parts and smart home, and successfully transformed from a B2B foreign trade enterprise into a brand-focused premium cross-border e-commerce business.

Xincheng Innovation sticks to its own-brand strategy and has built a global brand matrix including lubluelu and OYAJIA. With self-developed ERP and BI systems deeply integrated with AI and RPA automation technologies, the company has achieved full-link digitalization covering data-driven product development, smart supply chain management and precise operational decision-making. Currently, its business covers major global platforms such as Amazon, eBay, OTTO, Temu and Walmart, with overseas warehouse networks in Germany and other regions. It is committed to becoming a brand-driven industry-leading enterprise.

Winning the two awards is a full recognition from the Shenzhen Cross-Border E-Commerce Association and the whole industry for Xincheng Innovation's long-term efforts in promoting Chinese intelligent manufacturing and high-quality overseas expansion. This honor belongs to every frontline employee of Xincheng, as well as global customers and partners who place their trust in us.

The top 100 glory marks a new starting point. Tribute to Xincheng Innovation, and tribute to all Chinese cross-border practitioners.