Founded in 2012, Shenzhen Xincheng Innovation Technology Co., Ltd. is a cross-border e-commerce enterprise focused on building and operating its own branded products. Guided by the mission of "Facilitate China’s Intelligent Manufacturing Changing the World", we uphold the core values of customer focus, result orientation, respect for strivers, openness and inclusiveness, objectivity and pragmatism, teamwork, and the pursuit of excellence. We sell high-quality Chinese-made products to global markets through cross-border channels including Amazon, eBay and independent standalone sites, and strive to become a brand-driven industry-leading enterprise.
We always take own-brand operation as our core strategy. By continuously upgrading our IT systems, we digitally integrate all key links including product development, supply chain management, quality control, warehousing & logistics, and front-end operations. This enables us to deliver innovative, stable and reliable products, as well as reassuring, satisfying services to customers worldwide.
Our core team consists of young, efficient and passionate professionals. Our founding team members all come from well-known multinational enterprises in China, with extensive years of hands-on experience in cross-border e-commerce operations.
We are committed to building a comfortable and friendly working environment for all employees, and providing a broad platform for everyone's career growth and development.
Our Mission
Pursue the ultimate user experience
and build a brand matrix.
Create products with core competitiveness and high market share.
Become an industry expert and promote win-win cooperation in the upstream and downstream industrial chains.
Professional and efficient team and the employees with strong sense of pride.
Be customer-centered instead of leadership-centered.
Provide the ultimate user experience.
Completion is more important than perfection.
To achieve rather than to finish.
Struggler-based
Real struggle instead of superficial efforts, it should be
Based on facts and data instead of subjective assumptions.
Based on facts and data instead of subjective assumptions.
Willingness to accept new conceptions and new ideas.
Tolerance of different ideas and approaches and willingness to
accept people and things that are better than oneself.
Have a big-picture view, avoid parochialism.
Have a big-picture view, avoid parochialism.
Don't rest on the status quo, be brave enough to break through the self.
Be ambitious and persistent, challenge the limit.
Xincheng Launches Cloud-Native AI OS XinClaw
Official Relocation to Galaxy Twin Towers
New Office Officially Opened
2025 Top 10 Cross-Border E-Commerce Import & Export Enterprises
New parent brand Xincheng Innovation
Xincheng Network as wholly-owned subsidiary
In-house ERP fully live in May, continuous iteration
Transform from a purely traffic-driven business model to a product-category project-driven company
Deeply cultivate and strengthen its own brand R&D center
Transition from cross-border e-commerce to technological innovation company
Fully introduce professional, systematic and standardized management concepts
Strengthen the support of the organizational talent system to the enterprise
Multi-platform subsidiary established
Firmly build its own brand
Focus on the research and development of household products
Relocation of the company office to Bantian Donghaiwang Building
The company began to achieve large-scale multi-platform operations
eBay platform continues to grow
Amazon platform product positioning is clear
Rapid growth in performance
eBay account shortlisted in industry TOP100
AliExpress won the title of Gold and Silver Seller
Register and operate outdoor sports brands, automotive lighting brands, and automotive electronics brands
The second financial channel of the central government reports on the export situation of our company's balance scooter
Become an excellent eBay seller, register and operate a branded balance scooter
Became a director of Guangdong Electric Vehicle Industry Association
Become the top ten balance bike brand on Amazon
The company moves to a new location
eBay and Amazon divisions established
Become a big seller in the AliExpress tablet industry
Register and operate branded tablets
Shenzhen company Shenzhen Xincheng Zhanye Technology Co., Ltd. was formally established
AliExpress division established
Hong Kong company Double King Industry was formally established
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