On April 24, Xincheng Innovation was invited to the Longgang District Cross-Border E-Commerce Conference, where it was honored as one of the 2025 Top 10 Cross-Border E-Commerce Import & Export Enterprises. Its high-end smart cleaning brand lubluelu also showcased a lineup of popular products at the event.

Hosted by the People's Government of Longgang District, Shenzhen and organized by the Commerce Bureau of Longgang District, the conference themed "Industry-Trade Integration, Smart Global Connection" gathered government officials, platform representatives and industry leaders to build a high-level exchange platform and advance Longgang's position as a leading hub for cross-border e-commerce. Chi Weiguo, Deputy Director General of the Commerce Bureau of Shenzhen Municipality, presented the award to Xincheng Innovation's representative.

This award recognizes Xincheng Innovation's strong export performance and robust supply chain capabilities, and validates its strategy of digitally driven global operations. It also reflects Longgang District's progress in building a highland for the cross-border e-commerce industry.

At the exhibition area, lubluelu's star product lineup drew wide attention from attendees. As a representative of Chinese intelligent manufacturing going global, lubluelu has developed multiple globally popular bestsellers backed by strong R&D capabilities.

Different from traditional trading sellers, Xincheng Innovation takes technological innovation and digital operation as its core drivers. Headquartered in Shenzhen, the company focuses on four major sectors including smart cleaning and smart home, operates across major overseas e-commerce platforms, and has established an extensive global network of warehouses and subsidiaries.

It has built a 50+ member digital team, developed self-owned ERP and BI systems, adopted RPA technology and integrated cutting-edge AI solutions to establish a full-link digital operation system. The company has been certified as a National High-Tech Enterprise and a Specialized, Refined, Differential and Innovative Enterprise, with its technical strength recognized by national and industry authorities.

Looking ahead, Xincheng Innovation will continue to leverage Longgang's sound industrial ecosystem and supportive policies to accelerate its global layout. It will remain focused on own-brand development, empower growth through both digital technology and R&D, and deliver professional, efficient cleaning solutions to households worldwide. The company will further promote Chinese manufacturing to connect with global consumers in a more efficient and intelligent way.