Company profile


Founded in 2012,Shenzhen Xincheng Innovation Technology Co., Ltd. is a cross-border e-commerce company with its own brand product operation as its core. Adhering to the mission of "Facilitate China’s Intelligent Manufacturing Changing the World", the company always adheres to the values of customer-centered, result-oriented and struggler-based, openness and tolerance, objectivity and pragmatism, teamwork, and pursuit of excellence. Through cross-border platforms such as Amazon, eBay and unaffiliated site to sell the excellent products made in China to the world, we are committed to becoming a brand-driven and industry-leading enterprise..

Company always adhere to its own brand products operating as the core, through continuously improve IT system chose digital product development, supply chain management, quality control, warehousing logistics and operation and so on each link efficiently together, for the global customers with innovative, quality stable and reliable products and reassure consumers satisfied with the service.

The core team of the company is composed of a group of young, efficient and energetic young people. The founder team is all from well-known multinational companies in China. The core members have many years of cross-border e-commerce operation experience.

We are committed to creating a comfortable and relaxed working environment for all employees and providing a broad platform for career development.

Our Mission

Facilitate China’s Intelligent Manufacturing Changing the Worldn

Our Vision

Become a brand-driven and industry-leading enterprise.

Brand: Pursue the ultimate user experience and build a brand matrix.
Product: Create products with core competitiveness and high market share.
Market Position: Become an industry expert and promote win-win cooperation in the upstream and downstream industrial chains.
Organizational Competitiveness: Professional and efficient team and the employees with strong sense of pride.

Core Value

Customer-centered

Be customer-centered instead of leadership-centered.
Provide the ultimate user experience.

Result-oriented

Completion is more important than perfection.
To achieve rather than to finish.

Struggler-based

Struggler-based
Real struggle instead of superficial efforts, it should be

Objectivity and Pragmatism

Based on facts and data instead of subjective assumptions.
Based on facts and data instead of subjective assumptions.

Openness and Tolerance

Willingness to accept new conceptions and new ideas.
Tolerance of different ideas and approaches and willingness to
accept people and things that are better than oneself.

Efficient Teamwork

Have a big-picture view, avoid parochialism.
Have a big-picture view, avoid parochialism.

Pursuit of Excellence

Don't rest on the status quo, be brave enough to break through the self.
Be ambitious and persistent, challenge the limit.

Company profile

Eagle Plan Cadre Training

Black Friday event

Fun Games

Company annual meeting

Development history

2023

2021

2020

2019

2018

2017

2016

2015

2014

2013

2012

2011

2010

Transform from a purely traffic-driven business model to a product-category project-driven company

Deeply cultivate and strengthen its own brand R&D center

Transition from cross-border e-commerce to technological innovation company

Fully introduce professional, systematic and standardized management concepts

Strengthen the support of the organizational talent system to the enterprise

Multi-platform subsidiary established

Firmly build its own brand

Focus on the research and development of household products

Relocation of the company office to Bantian Donghaiwang Building

The company began to achieve large-scale multi-platform operations

eBay platform continues to grow

Amazon platform product positioning is clear

Rapid growth in performance

eBay account shortlisted in industry TOP100

AliExpress won the title of Gold and Silver Seller

Register and operate outdoor sports brands, automotive lighting brands, and automotive electronics brands

The second financial channel of the central government reports on the export situation of our company's balance scooter

Become an excellent eBay seller, register and operate a branded balance scooter

Became a director of Guangdong Electric Vehicle Industry Association

Become the top ten balance bike brand on Amazon

The company moves to a new location

eBay and Amazon divisions established

Become a big seller in the AliExpress tablet industry

Register and operate branded tablets

Shenzhen company Shenzhen Xincheng Zhanye Technology Co., Ltd. was formally established

AliExpress division established

Hong Kong company Double King Industry was formally established

Enterprise Honor