Dyestuff Karida Collins is both a boss and an employee - she dyed herself in her own kitchen, sold online, and sold the goods to her customers. In order to expand the business and the need for funds, she took the 80 users of the order, all the work or by her a person to do, which exceeds her load, and some orders can not be completed on time.
Pressure of the mountain Karida in the first time did not communicate with customers, but chose to escape. I do not know the situation of customers and peers began in the industry website Ravelry talk about this matter, not only to Karida shop bad feedback, but also write embarrassing message. In the Internet world, this is undoubtedly cast a nuclear bomb, the situation is like snowballing getting worse, and even customers began to jointly call other people to the US Postal Secretary, told her e-mail fraud.
As the craft and business for their children Karida very desperate, and finally come forward to solve the problem. She sends a letter of apology to every customer and publicly apologizes in Ravelry's bulletin board, and writes and writes to those who are particularly angry. "I have not only apologized for what I have done, but also for what I have not done, but when I declare to the world that I was really messed up, I am relieved," Karida said.
In order not to repeat the same mistakes, Karida began to seriously examine the transaction process and time node, such as when to accept the seller's payment, when the delivery, and a tracking of the progress of the logistics order number is a good way to ease the seller anxiety. And from this event Karida learn the most important lesson is not to do more than their ability to promise, if possible, do better than the promise, "If you say two weeks of arrival, then more than a week Customers will be very happy to receive; if you say a week arrival, customers get more than a week to get them angry.
After the reputations, Karida's business grew better and better, the customer who had told her to cheat or her clients, and once Karida worked 14 hours a day for a big event, the customer sent her hand-made jams.